CorporateViews - Biz Buzz - Top Marketing Tools

Do you remember how people market their products and services in the
1920s, 1950s/60s, 1980s/90s and now?

The 1920s was the period after World War 1 when industrialisation
accelerated rapidly in Europe and America. This was also the period when
modern marketing began to take shape and became more elaborate. With
the proliferation of mass media tools such as the newspapers and radio,
people started to realise the advantages of using such tools as a powerful
method of propaganda capable of reaching large population masses in record
times.

In the 1950s/60s with the end of World War 2, the post war reconstruction
efforts fuelled rapid economic developments across the entire globe.
Inventions like the colour television revolutionized the then marketing
landscape, as people realise the advantage of using motion pictures to
influence consumers and generate demand. This led to the growth of
television to become one of the leading marketing tools which existed until
today.

From the 1970s to the 1980s, although there had not been much significant
developments of new marketing tools, the pursuit to refine existing marketing
tools had never eased. With improvements being continuously made to
strengthen the impact and marketing reach of the tools, TV commercials,
print advertisements (newspapers, magazines, industry directories,
brochures, namecards, etc) and outdoor advertisements (billboards, posters,
etc) became increasingly sophisticated and more effective.

Since the rise of the internet in the 1990s, new marketing tools have began
to emerge in greater numbers as people start to introduce marketing
innovations to this platform gradually. Websites and image adverts were the
first forms of internet advertisements. The emergence of Overture (later
acquired by Yahoo) and Google in the late 1990s/early 2000s brought search
advertisements into prominence. As highly targeted text and image adverts
are made possible with this new form of marketing, search advertisement has
quickly evolved to become the fastest growing marketing tool in the world
today.

As new inventions will always be continuously made around the world,
entrepreneurs will also be striving to develop the next leading marketing tool
that leverages on the latest technological inventions. Biz Buzz hopes to
introduce some of the most novel and effective marketing tools to our visitors,
so as to help them stay at the forefront of competition. These tools could be
one of the next big things in the making.