CorporateViews - Biz Buzz - Top Web Directories

Online ad marketing is one of the fastest growing advertising platforms in the
present world. In order to effectively promote oneself in today's competitive
environment, it is inevitable that every company will have to implement a
suitable online ad marketing strategy for itself.

Besides setting up a company website to build a basic online presence,
some online marketing activities will have to be carried out to generate
awareness of the company website to its global audience (thus, enhancing
the reach of traditional marketing tools such as brochures, namecards, etc).

For online ad marketing, there are currently 2 main channels for
consideration, namely paid advertisements or free search/directory listings.

While the company can pay advertising firms like Google or Yahoo for text or
banner advertisements, it will be better if the company can better ulitize the
free search and directory listings to enhance its online presence. This can
help save some money on the internet marketing campaign while maximising
the company's online marketing reach.

There are many websites available to offer good advice on how to optimize
one's listing in popular search engines such as Google, Yahoo, MSN, etc.
As a summary, one of the most important attributes for any website to
achieve a higher listing (i.e. better page rank) is to have good and relevant
contents on its web pages. In addition, if your website has a higher online
presence (i.e. there are many external links pointing from other websites to
your web pages), the search engine will also allocate a better page rank for
your site.

Thus, while working to improve on the contents of your company's website to
generate public interest, we would also like to recommend some good free
online directories for companies to consider to list their websites so as to
improve on their online presence (reaching a wider audience while achieving a
better search engine page rank at the same time).

Important Note: Please do not participate in excessive reciprocal link
programmes as some search engines (such as Google) identify such actions
as in violation of their search guidelines. This will results in your website
being penalized and negatively impact your site's ranking during web
searching.
Thus, it will be better to generate public interest via a combination of web
directories (reciprocal links should be kept to a minimum), blogs/forums
participation or industry specific expert sites (such as www.alibaba.com,
etc).