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The Executive Summary summarizes all the key points of your startup business plan. If you are planning to apply for funding from governmental groups, angel investors or VCs, this will most likely be the pivotal section which will determine the chances of securing the fundings. In order to capture the attention span of the audience, the summary should be at most 1 ~ 3 pages long. The following sections should be included: 1. Product/service innovation and value proposition 2. Market identification and analysis 3. Marketing and Sales strategies 4. Sustainable competitive advantage 5. Description of Product/Service 6. Team 7. Expansion Plan 8. Operational Plan 9. Financials |
Executive Summary |
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