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The Executive Summary summarizes all the key points of your startup
business plan. If you are planning to apply for funding from governmental
groups, angel investors or VCs, this will most likely be the pivotal section
which will determine the chances of securing the fundings.

In order to capture the attention span of the audience, the summary should
be at most 1 ~ 3 pages long.

The following sections should be included:

1. Product/service innovation and value proposition
2. Market identification and analysis
3. Marketing and Sales strategies
4. Sustainable competitive advantage
5. Description of Product/Service
6. Team
7. Expansion Plan
8. Operational Plan
9. Financials
Executive Summary
Building Businesses
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