CorporateViews - Entrepreneurship

Market Identification

After determining the value propostion of your business, it is important to
identify a large and growing market for your company's product/service.
This will help ensure the scalability of the business as the company seeks
revenue growth.

1. Defining Primary market
> Who are the immediate customers?

2. Defining Secondary market
> Who are the potential customers to be further developed?

Market Analysis

To be successful in today's competitive business environment, it is important
for every company to know its market and competition in depth so as to
devise good strategies to improve on their individual business models.

This is even more paramount for startups as they are the most vunerable with
limited cash flow and scarce resources.
Thus, to conduct a comprehensive analysis for the business, we can utilize a
comparison matrix (such as the SWOT analysis) to aid our study:

SWOT analysis

1. Strength
> The strengths of your company's product/service vs your competitors

2. Weaknesses
> The weaknesses of your company's product/service vs your competitors

3. Opportunities
> The opportunities for extending the markets of your product/service and the
opportunities to further develop your offerings.

4. Threats
> Any potential threats that may negatively impact on the growth of your
business.

It will be important to conduct a comprehensive research on your company's
relevant market/industry, competition and targeted customers while drawing
out the comparison matrix